Yamaha identified with the program because it provided options for our smoking employees. They could either control their smoking or quit. Either way, we weren't making a program available to our emplyees that would create a sense of failure.
We felt that AMS had developed a great, habit management program that would improve the wellness of employees and create a safer working environment.
We, here at GM, felt that AMS had a unique offering and the method to control smoking and ultimately smoke far less comfortably.
The iconic Larry King hosted our founder Rick Weston on the success and efficacy of the AMS Smoking Management System.
The profile and success of the AMS program was not missed by the CNN Network.